India Swadeshi Business Yog and Ved - Patanjali Ayurved - Company and Products - Business Analysis

You save 25 to 50% and also serve the Nation, When you buy 100% Natural & World Class Patanjali Products

The message was communicated to Indians by Patanjali Ayurved.org  (http://www.patanjaliayurved.org  ) through an advertisement in The Time of India Paper on 26 September 2017.

The advertisement gave a price saving chart


Product                          Patanjali Price               Other Brands
                                       Rs.                                Rs.
Honey                            75                                  122
Badam rogan                150                                  230
Refined oil                    115                                 171
Refind soya oil              90                                   130
Aloe vera juice              200                                400
Haldi chandan soap      28                                     64


Patanjali brand is providing both low price and quality with the emphasis on natural, and national service by sanyasis and yogis.

What are the business strategies and tactics of Patanjali top managers, Baba Ramdev and Acharya Balakrisha? 

What assets they have created in the consumer space, supplier space, national mind space apart from the financial assets of the organization?

Patanjali Company Information

Online shopping   https://www.patanjaliayurved.net/     http://patanjaliayurved.org/

for International consumers:  http://www.patanjaliproducts.net/

http://www.tipsmonk.com/2016/03/patanjali-products-list-with-price-latest.html

How to get a franchise of Patanjali ayurvedic products?
The brand is aiming to provide more than 10,000 franchises in India by the year 2017. (What is the target for 2018?)
https://www.franchiseindia.com/wellness/How-to-get-a-franchise-of-Patanjali-ayurvedic-products.9768

The current Franchisee strength of Patanjali is 5000 and the retailers who have taken these Franchisees claim that their per-day turnover is Rs. 25,000/-. There is an average 15% gross profit margin in all Patanjali product categories.
https://www.franchiseindiaweb.in/patanjali-franchise-products-dealership/

News and Analysis of Patanjali Ayurved Business

July 2017

New sect of Patanjali households emerging in India
Of the 100 million households that Patanjali reaches, 49 million are urban households of which 43% tend to buy Patanjali for at least 3 categories of products.
Patanjali has been able to build this loyal household following because of a uniform brand name.
http://www.livemint.com/Consumer/EaWoVepCPE9nUAkea0ReiI/New-sect-of-Patanjali-households-emerging-in-India-report.html

June 2017

In the quarter ended March 2017, , ayurvedic products grew 60% in volume from the year earlier while the overall FMCG segment grew 6%, according to data from Kantar Worldpanel, the consumer insights arm of WPP.

http://economictimes.indiatimes.com/industry/cons-products/fmcg/patanjalis-success-is-rubbing-off-on-entire-ayurvedic-consumer-products-segment/articleshow/59116659.cms

May 2017

The company reported revenue of Rs 9,346 crore from its FMCG business for 2016-17.
Total group revenue including sales from Divya Pharmacy, the Ayurveda medicine division, touched Rs 10,561 crore.

This makes Patanjali, which was set up in 2006, the country’s second-largest FMCG company and the third-largest by FMCG business (Hindustan Unilever Ltd and ITC Ltd are the only FMCG businesses ahead of Patanjali).
https://www.vccircle.com/how-patanjali-outsmarted-older-rivals-to-become-indias-no-2-fmcg-firm/

April 2017

“At Patanjali, we sell products and not dreams or fears."

Patanjali will soon become an international brand.
“We are glad that the Indian youth has started taking pride in Indian products after Patanjali products were introduced to India.
Soon, ‘Made in India’ will become a matter of pride globally,”
http://www.exchange4media.com/marketing/patanjali-is-a-movement-to-build-a-new-indiaacharya-balkrishna_68345.html

January 2017

India’s beauty bloggers are  testing and writing on Patanjali products.

https://scroll.in/article/825852/move-over-foreign-brands-indias-beauty-bloggers-are-also-testing-out-patanjali-products

October 2016

Products we thought Ramdev's Patanjali would never sell.
http://www.businesstoday.in/current/corporate/baba-ramdev-patanjali-eight-products-in-markets/story/235748.html

September 2016
Decoding the groundswell behind Patanjali
"Both research and empirical data demonstrate that finally Indians are unapologetic about their consumption patterns, that they no longer look to the West to validate their choice."
http://www.forbesindia.com/blog/supermarket-wala/decoding-the-groundswell-behind-patanjali/

June 2016

A reality check on Patanjali
http://www.thehindubusinessline.com/opinion/columns/a-reality-check-on-patanjali/article8710429.ece