2024
Prashant Kishor - A decline in the popularity of the Modi brand from 2014 to the present.
Kishor proposed forming alliances with Muslim voters and four segments of Hindu voters, Gandhian Hindus, Ambedkarite Hindus, Communist Hindus, and Socialist Hindus, who do not support Modi.
Missing: India’s third Modi wave
https://www.ft.com/content/c832e0cf-9fbd-43b5-a8b7-2685634f1454
https://www.deccanherald.com/opinion/marketing-modi-how-pm-s-brand-has-unfolded-2848058
https://www.businesstoday.in/magazine/case-study/story/case-study-strategy-tactics-behind-creation-of-brand-narendra-modi-46222-2014-05-19
Strategic Missteps, Not Modi’s Declining Brand, Behind BJP’s Election Challenges
SHARAN SETTY,
Aug 22, 2024
Swarajya Magazine
https://www.ndtv.com/opinion/brand-modi-is-still-the-key-difference-between-bjp-and-others-5914932
India election: Is the "Modi brand" dented after BJP loses outright majority?
Global News
4.41M subscribers
Following India's recent elections, Prime Minister Narendra Modi secured a third term in office, but his party faced an unexpected setback as it lost its majority in parliament. Modi's Bharatiya Janata Party (BJP) can now only maintain its majority government with the help of a coalition of other parties.
This result has raised questions about the true strength of Modi's support and the future plans of the BJP, especially in light of Modi's weakened position.
Researchers suggest that the election results indicate "A dent in the Modi brand" and raise concerns about the party's succession plans. The unexpected electoral setback has sparked speculation about the BJP's future and how Modi and his party will navigate the challenges of governing the world's largest democracy in the coming years.
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