Design Thinking can do for organic growth and innovation what TQM did for quality.
What is Design Thinking?
Design thinking is Ideo's approach for design which is human-centered. As a design company, Ideo tries to solve design problems starting with the user's requirements, feelings and difficulties in using or experiencing products. While tech-centered companies focus on their technical capabilities to design products, Ideo focuses on its behavioral research skills to understand the customers' pain points and pleasure points.
Ideo's research for product design is based on teams having persons from diverse disciplines spanning from business to behavior sciences (that includes engineers and scientists). The research team tries to observe consumers during their product evaluation and purchase decisions through videos and photographs apart from interviews. It uses photographs and videos persons in physical locations of the companies to observe how they feel and why they feel in the location. The insights gained are used to improve the facility. It forms of groups of consumers to help it in evaluating the experience in using products and encourages them to take pictures and videos and write descriptions regarding their feelings on various aspects of the products.
Frequent prototypes of are made of the proposed products so that consumers can give their evaluation more frequently about the proposed products. It encourages its employees and the employees of client companies to participate in the research project. One illustration of the benefit of this approach is an objection by Steve Jobs to the noise made the movement of a proposed mouse design. It was resolved by rubber coating the steel ball.
The principal focus of Ideo is on solving usability problem for consumers. It research is broad to cover many consumers and in depth to discuss issues with select group of consumers. The approach of Ideo now became a design excellence model like that of Toyota Production System for World Class Manufacturing.
(Source: Marketing Case Study in Kotler and Keller, Marketing Management, 15th Ed. P.160-161)
Why you SHOULD use Design thinking approaches in education!
Posted on August 7, 2013 by EmerBeamer
My professional experiences using Design thinking have revealed a great potential for education, both for teachers in their own practice and for students (young and older). For the new ‘Nederlandse School‘ (I’m in the design team), the curriculum concept is ‘Ontwerpend leren’ and partly informed by design thinking.
https://emerbeamer.blog/2013/08/07/why-you-should-use-design-thinking-approaches-in-education/
Ideo's Design Thinking for Educators
Design thinking is a mindset. In educational institutions, it is the belief that everyone can be part of creating a more desirable future, and it has to be part of the process to take action when faced with a difficult challenge.
Classrooms and schools across the world are facing design challenges every single day, from teacher feedback systems to daily schedules. For finding effective solutions to these challenges educators require new perspectives, new tools, and new approaches. Design thinking is one of them.
We have a resource—The Co-Designing Schools Toolkit, which supports educators to collaboratively create change in schools through a design-driven process. You can download the classic Design Thinking for Educators toolkits + workbook from the webpage.
View of Debbie Morrison
Designing Transformations in Higher Education
Clark G. Gilbert, Michael M. Crow & Derrick Anderson Winter 2018
https://ssir.org/articles/entry/design_thinking_for_higher_education
Interesting articles in Google search - Design Thinking in Universities
Design Thinking Research: Translation, Prototyping, and Measurement
Christoph Meinel, Larry J. Leifer
Springer Nature, 2021 - Electronic books
The practice of design thinking has become widespread over the last several years, and an increasing number of individuals and institutions have come to recognize its innovative power. However, its success story has also meant that the term has evolved into something of an overused, or even misused, buzzword. The demand for an in-depth, evidence-based understanding of the way design thinking works has grown accordingly. This challenge is addressed by the Hasso Plattner Design Thinking Research Program. Summarizing the outcomes of the research program's 12th year, this book presents a broad range of scientific insights gained by researchers at the Hasso Plattner Institutes in Potsdam, Germany and Stanford University in California, in the course of their investigations, experiments and studies. Special focus is placed on the impact, accessibility and measurability of design thinking. The contributing authors seek to establish common ground, conduct modelling, and develop essential toolkits. The expanding field of neurodesign is also addressed in contributions that explore the neural basis for creativity and nonverbal actions. The results of this rigorous academic research are not meant to be discussed exclusively within the scientific community: they will hopefully find their way to those who seek to promote innovation through collaboration, be it at businesses or in society.
Design Thinking in Student Affairs: A Primer
Julia Allworth, Lesley D'Souza, Gavin W. Henning
Stylus Publishing, LLC, 23-Sep-2021 - Education - 250 pages
“Design Thinking in Student Affairs: A Primer constitutes such an important and timely contribution to the literature. By focusing equally on the theory, mindset, and practice of design thinking, the book fills a gap by providing a roadmap for theoretically informed practice and culture change. Authored by trusted colleagues with expertise in leadership, innovation, assessment, storytelling, equity, organizational development, change management, and student success in both Canada and the United States—the book makes a compelling case for using design thinking to facilitate human-centered, cocreated, high-impact solutions within and beyond the traditional realm of student affairs.
Given the unprecedented combination of new and exacerbated challenges facing our colleges and universities—decreasing government funding, student mental health and well-being, diversity and inclusion efforts, and affordability chief among them—who among us doesn’t need another arrow in their quiver?”—From the Foreword by Janet Morrison, President and Vice Chancellor of Sheridan College, Ontario, Canada
Design thinking is an innovative problem-solving framework. This introduction is the first book to apply its methodology to student affairs and, in doing so, points the way to its potentially wider value to higher education as a whole.
With its focus on empathy, which is the need to thoroughly understand users’ experiences, design thinking is user-centered, similar to how student affairs is student-centered. Because the focus of design thinking is to design with users, not for users, it aligns well with student affairs practice. In addition, its focus on empathy makes design thinking a more equitable approach to problem-solving than other methods because all users’ experiences—not just the experiences of majority or “average” student—need to be understood. Centering empathy in problem-solving processes can be a tool to disrupt higher education systems and practices.
Design thinking is a framework to foster innovation, and, by its nature, innovation is about responding to change factors with creativity. In an organization, design thinking is inherently connected to organizational change and culture because the process is really about changing people to help them rally around a disruptive idea. Implementing design thinking on a campus may in itself be disruptive and require a change management process. The beauty of using design thinking is that it can also act as a framework to support organizational culture change.
Design thinking approaches, with their focus on stakeholder needs (as opposed to systemic norms), collaborative solutions building, and structured empathy activities can offer a concrete tool to disrupt harmful systems of power and oppression. Design thinking as a process is not a magic solution to equity problems, though it can be a powerful tool to approach the development of solutions that can address inequity. Design thinking is data-driven and considers both qualitative and quantitative data as necessary to gain most complete picture of an issue and its possible solutions, whether a product, program, or service.
Design thinking has numerous benefits to afford students affairs. Chapter 1 outlines a case for design thinking in student affairs. Chapter 2 discusses a brief history of design thinking, noting its germination and evolution to current practice. Chapter 3 provides a detailed description of each step of the design thinking model with pertinent examples to make the steps clearer. Chapter 4 explains the intersection of equity and design thinking while chapter 5 explores the use of design thinking for organizational change. Chapter 6 presents a new model for design thinking assessment. Chapter 7 addresses the challenges and limitations of the process. Chapter 8 concludes the book by discussing the alignment of design thinking and student affairs and outlining next steps.
Design thinking is an innovative process that can change the way higher education and student affairs operates, realizing the potential it offers.
Video - Julia, Lesley
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https://www.youtube.com/watch?v=vxCmVoh0YuU
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Applying Design Thinking to the Measurement of Experiential Learning
Peck, Adam, DeSawal, Danielle
IGI Global, 25-Jun-2021 - Education - 348 pages
In the field of student affairs, many are rethinking the value of a wide variety of traditional aspects associated with the student experience. Recent commentary has questioned whether students should attend college that has an all-inclusive tuition, focused primarily upon academic and support services. Given the need for changes the COVID-19 pandemic has created, it is imperative to question whether this kind of academic package is ideal for the future of higher education. As issues surrounding the traditional aspects of the student experience continue to develop, research has begun to focus on how student learning and awareness can be improved, specifically within the principles of design thinking.
Applying Design Thinking to the Measurement of Experiential Learning is a forward-thinking and innovative look at assessment and design conditions that promote student learning. It proposes new models for education, conditions for student learning, and student learning assessment using design thinking and experiential learning. These topics include adjustments to curriculum, integrated learning environments, student success and student affairs, campus-wide design thinking, and testing assessments. This book is valuable for senior leaders in the field of student affairs, student affairs assessment professionals and faculty teaching in higher education programs, practitioners, researchers, academicians, and students interested in how the principles of design thinking can be applied to higher education.
World Class Manufacturing - Explanation
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