Promoting Student Admissions

https://www.amsdigital.in/blog/digital-marketing-strategies-for-educational-institutional.php 

https://www.linkedin.com/pulse/exploring-marketing-options-college-admissions-rakesh-valsan/

https://www.emich.edu/admissions/undergraduate/promoting-the-publics/index.php

https://www.iosignite.com/case-study-cbit-hyderabad/

https://admissions.tamu.edu/marketing-request

https://blog.efmdglobal.org/2020/11/26/future-proofing-your-business-school-admissions-strategy/

A survey conducted by RelishCareers found that over 35% of job offers extended to MBA graduates had either been changed or rescinded in light of COVID-19, affecting just over 20% of the class of 2020 and close to 40% of the class of 2021.

The median salary for graduates in the recent survey is $105,000 compared to $115,000 earlier. It is over 60% higher than the median salary for bachelor’s degree graduates, which is $65,000. There is  value in the graduate management degree. 

Inbound marketing, which combines content, social media, email, SEO, and other initiatives to boost overall visibility online, could help b-schools generate a steady stream of inquiries and applicants through good times and bad.

A quick glance at the London Business School’s Twitter account shows that it maintains an active, multichannel online presence, which incorporates promoting its programmes, highlighting student voices, and amplifying content created across different channels.

Modern Admissions Communications Strategy

Deprived of the personal interaction avenues, admissions professionals need to work even harder to ensure each and every lead is followed up with, utilising both automated and manual email, phone, SMS, and instant messaging contact.

They can have  Zoom calls.  They can provide view virtual tours of campus.

https://www.insidehighered.com/admissions/article/2017/05/08/experts-consider-how-admissions-marketing-can-differentiate-without

To develop a strong brand strategy, institutions need to identify both the rational and emotional factors that draw people to their brand and keep them connected for a very long time. Colleges are often pretty good at figuring out the rational attributes that build affinity for their institutions. Colleges are significantly less adept at identifying the emotional connections to their brand because its driven by its people, its institutional personality, and its culture. These aspects of a university’s brand can be difficult to identify and articulate. Strong, thorough, and patient qualitative and quantitative research can dig out it out. 

Competitive strategy rooted in authenticity is the surest path to brand salvation. That means celebrating the undeniable strengths of a college, supported by the stories of its real heroes i.e. students, alumni and faculty. 

https://www.timeshighereducation.com/hub/keystone-academic-solutions/p/digital-student-recruitment-time-coronavirus

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay

Paula McKay is the director of client success for GMAC Connect

Posted on Jan 24, 2020 

https://blog.gmac.com/gmac-advisor/how-b-schools-can-utilize-email-marketing-for-student-recruitment

Marketing & Recruitment During COVID-19

Posted by Betty Su

SVP and General Manager, GMAC Connect

Posted on Mar 30, 2020 

https://blog.gmac.com/gmac-advisor/marketing-recruitment-during-covid-19

The Importance of Data Analytics in Recruitment Strategy

Posted by Aram Karakashian

Aram Karakashian is Senior Recruitment and Admissions Manager, Early Career Programmes, at the London Business School.

Posted on Jun 19, 2018 

https://blog.gmac.com/gmac-advisor/the-importance-of-data-analytics-in-recruitment-strategy

https://www.higher-education-marketing.com/blog/social-media-business-schools

Since restructuring the Google Ads accounts from the ground up, we’ve seen an increase in conversion rate from 0.05% to 3% (+5,980%), a massive 957% increase in the amount of leads generated, and a reduction of 83% in the cost of a brochure download (CPA).

https://helloseed.co.uk/work/said-business-school/

For advertising

https://www.qs.com/topuniversity-solutions-overview/tu-display-advertising/

INTAKE PROMOTION MEASURES: ADMISSIONS (2016-17)

A well-integrated communication program.  Key elements are:

Consistent advertising in leading dailies, aligned to the marketing and sales cycle for the respective 

program groups

 Besides promoting program specializations, specific advertisements were run to highlight industry collaborations and students wins in law competitions 

o Tactical support from FM radio in key cities to maximize response close to applications closure

o Extensive presence in social media – Facebook, Twitter, LinkedIn and in a number of discussion 

forums relevant to each program group

o 4-5 months campaign on a number of leading education portals such as MBA Universe, Careers 

360, MBA Rendezvous, Mingle Box and tactically on a number of test prep institute portals

o Digital campaigns on select education and test prep portals in Engineering, MBA and Law to 

support campaigns in print and social media 

o Digital engagement with students at various stages of the enrollments – leads, prospects, 

applicants and admission takers.

o More than 50 webinars conducted across various program groups – B. Tech., M. Tech., BBA, 

MBA and Law to promote program specific features 

o New initiative: Series of group conference calls held with applicants in B. Tech and BBA programs 

to address their programs and admissions process related queries

o Extensive School and College Contact program, participation in important education fairs in 

different geographies.

 Program primers dispatched to the early admissions in MBA and BBA to create affinity and referrals 

for various programs. Information booklet highlighting the various B. Tech. programs as well as 

preceding year’s selection ranks sent to all students taking the UPES B. Tech. entrance test.

Active follow up on leads generated through various online and offline initiatives.

Normalization programs conducted for students who took admission in the MBA (M3 - Monsoon 

Management Magic) and M. Tech (T2 – Tech Tonic) programs. This onboarding programme combined 

fun, physical activities, cultural activities and classroom sessions. 

A very well conducted centralized counselling process for B. Tech. admissions with participation from 

key faculty, HoDs and Career Services executives

Extensive School and College Contact program, participation in important education fairs in different 

geographies. The team visited 1000+ schools and collected close to 32,000 leads, a growth of 200% over the preceding year

Source: UPES Annual Report 2016-2017

COST PER CLICK: an average cost per click in education is $1.80.

PPC Conversion Rates in Higher Ed

11 JUNE 2013

https://www.higher-education-marketing.com/blog/ppc-conversion-rates-higher-ed

When should you be running a branded search campaign?

2019

https://guusgoorts.com/blog/should-universities-be-advertising-on-google/

Average Conversion Rates by Industry, Ad Provider, and More

https://blog.alexa.com/average-conversion-rates/

https://itechind.com/blog/how-to-promote-college-admissions-in-india-through-digital-medium/

Interesting ideas

13 online marketing strategies

https://www.graffiti9.com/training/guidelines-to-increase-school-admissions-for-the-academic-year-2020-21-with-digital-marketing/

Interesting

https://abound.college/advice/must-have-strategies-for-marketing-to-mba-students/

Interesting

The Importance of Online Events in Digital Marketing for Business Schools

https://www.higher-education-marketing.com/blog/digital-marketing-for-business-schools

AACSB articles

https://www.aacsb.edu/insights/search?sort=recent&results=21

https://www.aacsb.edu/insights/2020/april/marketing-your-business-school-during-a-pandemic-4-tips

https://www.aacsb.edu/insights/2021/august/personalizing-mba-recruitment

https://www.theseventhsense.com/blog/10-effective-higher-education-marketing-strategies-for-2019

https://www.aacsb.edu/insights/2021/july/new-technologies-transform-mba-admissions

https://www.gettingsmart.com/2017/01/6-steps-successful-school-marketing-plan/

Private colleges pay student recruiters up to $300,000 in bonuses ($3000 per student) in Australia

By Anna Patty and Nigel Gladstone

March 15, 2021

https://www.smh.com.au/education/private-colleges-pay-student-recruiters-up-to-300-000-in-bonuses-20210225-p575s0.html

https://www.iesonline.co.in/

https://www.careermosaic.org/universities.php

https://www.iimcal.ac.in/why-b-schools-need-go-social

https://blog.epravesh.com/manage-marketing-budget-institute/

https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/total-marketing-spend-hard-questions

Universities spending millions on marketing to attract students

2 Apr 2019 

The University of Central Lancashire said the £3.4m was the total marketing spend on undergraduate, postgraduate and research student activity, in the UK and internationally, adding that it represented “only 1.5% of our total turnover”.

https://www.theguardian.com/education/2019/apr/02/universities-spending-millions-on-marketing-to-attract-students

2021

Blackthorn events software

https://www.blackthorn.io/content-hub/how-washu-olin-business-school-achieves-record-breaking-registrations-and-maximizes-their-marketing-budget?35cc3649_page=3

https://www.higher-education-marketing.com/blog/6-steps-to-business-school-advertising-success

https://www.oho.com/2020-business-school-marketing-benchmark-report

https://www.mplans.com/education_marketing_plan/marketing_vision_fc.php

https://www.mplans.com/education_marketing_plan/marketing_calendar_fc.php

https://gmatclub.com/forum/business-school-dean-we-are-all-in-agreement-that-we-must-cut-unneces-270304.html

https://www.thecrimson.com/article/2018/5/23/yir-harvard-advertising/

Ud.  21.9.2021, 5.9.2021, 16.8

Pub 12.8.2021