Monday, May 1, 2017

Reliance JIO - Marketing, Selling and Pricing Strategies

April 2017

Reliance Jio reached its customer acquisition target in the first six months of its commercial operations. How did it do it?

Jio acquired more than 100 million users within 170 days of its launch on September 5. By March end 2017,  the company has 108.9 million users.

Jio’s net loss for financial year ended March 2017 is  Rs 31.37 crore compared to Rs 15.71 crore a year earlier. Total income in the year was  Rs 1.22 crore (Rs 3.15 crore earlier year).

The company’s net worth was Rs 70,864 crore at the end of March 2017 ( Rs 37,236 crore end of March 2016).

Jio plans to add 100,000 telecom towers to the more than 100,000 towers it already has set up. Capital expenditure was Rs 18,000 crore in the January-March 2017 quarter and is expected to be around the same figure in in the April-June 2017 period.  Jio had set a target of capturing around half of the industry revenue market share by 2020-2021.

No end to data wars: Reliance Jio free offers to continue for 12-18 months
April 26, 2017

Reliance Jio set to sustain price war for 12-18 months
Reliance Jio Infocomm is expected to pursue its pricing strategy of sharp discounts and complimentary services for the next 12-18 months
April 26, 2017

Reliance Plans To Spend $2.8 Billion On Jio This Quarter
Reliance Industries' investment in the Jio is currently more than $30 billion.
April 24, 2017

October 2016

Mukesh Ambani on Reliance Jio and Industrial Revolution 4.0


September 2016

Reliance Jio's Business Model: How Will Jio Make Money With Its 'Crazy' Plans?
05 September 2016

August 2016
Poser over long-term yield of Jio's strategy
August 31, 2016

June 2016

Jun 27 2016
Reliance’s game plan for Jio
Reliance Jio’s plan is to sign up 100 million users in one year before commercial launch.
(1 May 2017: We can see Reliance Jio succeeded in plan of signing 100 million users)

November 2015
Reliance Jio plans digital content strategy to take on peers
NOV 23, 2015

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