East India is now in a new avatar owned and directed by Sanjiv Mehta.
Sanjiv Mehta started the website of the company on 15th August 2010, the independence day of India.
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Sources:
16.8.2010
http://articles.timesofindia.indiatimes.com/2010-08-16/india/28311109_1_brand-new-avatar-sanjiv-mehta
http://smetimes.tradeindia.com/smetimes/news/indian-economy-news/2010/Feb/15/an-indian-now-owns-east-india-company60860.html
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