Tuesday, April 25, 2017

Low Income Housing Marketing In India - Big Potential

28 April 2017

270 industries are allied to construction and housing.

The size of affordable housing industry can be presently Rs. 25,000 crore but it can increase up to Rs. 5 lakh crore by 2022.  It is a huge opportunity for the aspiring entrepreneurs and seasoned and well established entrepreneurs to come forward and innovate to provide housing to many and in turn profit from the business potential being created by the government through additional incentives.

The potential for affordable housing highlighted in 2013 is becoming more visible now in 2017. Government has come out with more policy annoucements in this area and builders are coming forward to announce schemes to provide housing to low income sections.

Centre launches 350 projects for affordable housing
April 9, 2017

Mar 04 2017
Affordable housing gets a shot in arm amid continuing slowdown in property market
Indian real estate developers are tapping demand for affordable housing to take advantage of tax benefits and other incentives offered by government in latest budget.

Deloitte Seminar
Mainstreaming Affordable Housing in India
Moving towards Housing for All by 2022
August 2016

IBEF 2012 Report

5 August 2013

There is also a large proportion of urban low income families, with a monthly household income of INR 10,000 – 25,000, who can afford privately built formal housing costing INR 4 – 10 lakh without any aid from the Government. 

There is an estimated need of 15 million homes for these low-income customers, which translates into an opportunity of INR ~9 lakh crore for developers and INR ~7 lakh crore for housing finance companies.


Finance for Low Income House Buyers

Micro Housing Finance Corporation

Updated 28 August 2017,  5 August 2013

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