Thursday, April 9, 2015

IPL Advertising Options, Costs and Revenues



Multi Screen Media, the official broacaster of IPL is going make about 1000 crore in 2015.

It has signed up 12 sponsors.


Pepsico
Vodafone
HeroMotoCorp
Intex Mobiles
Vimal Pan Masala

Amazon
Paytm
Magicbricks
Car Dekho

The sponsors have taken up 50% of ad inventory.

Others have already bought 45% of the remaining. Only 5% of the spots are there now.

IPL viewership is now 191 million in 2014.

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