BJP's Plan of Reaching 10 crore households and Collecting Donations
The campaign will run over two months starting from 14 January. The campaign will be run by 20,000 Mission 272+ volunteers and they will be assisted by BJP workers.
The target is to reach at least 10 crore (100 million households in the country). The focus areas will be urban and semi-urban areas even though some rural areas also will be covered. In these household visits volunteers will ask for donation to the party as one note, and BJP has decided to rent hand-held receipt issuing machines at Rs.1,000 per month. 20,000 machines will be hired and receipts to donors will be given immediately after they deposit money. The receipt will have details about name of donor, mobile number and other necessary information. Apart from the paper receipt, an SMS will also be sent on the mobile phone of the donor.
If volunteers complete the task of reaching 100 million households, the BJP would connect with 50 crore (500 million) people. Around 30 crore (300 million) of them are likely to be voters. India has around 75 crore (750 million) voters.
There are 7,935 towns (4,041 towns having municipalities and rest having around 5000 population) 37.7 crore people live in these towns.
In-charge of party affairs in Rajasthan Kaptan Singh Solanki said:
The party workers will collect donations from the people from February 11 to February 28 (ek Vote ek note)
BJP Karntaka plans to collect at least Rs. 1000 from each of the 56,000 booths in the state.
Kerala already touched Rs. 14 cr.
Maharashtra collected Rs.29 cr
Gujarat has a target of Rs. 99 cr.